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No marketing strategy is complete if it does not incorporate a digital strategy and expression. It is time to open your mind to the vast world of digital and use it to reach your potential customers.

What is Digital Marketing?

Immaculately explained in eMarketing - The Essential Guide to Marketing in a Digital World

"Marketing creates and satisfies demand, digital marketing drives the creation of demand using the power of the Internet and satisfies this demand in new and innovative ways. The Internet is an interactive medium. It allows for the exchange of currency, but more than that, it allows for the exchange of value."

In the digital world lies a vast audience waiting to be reached. The potential customers online are waiting to be entertained and engaged with. Did you know that your potential customers won't troll the web searching for your specific website? In today's online world customers want instant results. Research shows that online searchers don't look further than the first page of Google's search engine results. Your competition is appearing on the first page of Google, where does your business website rank in the search engine results? Do you have a keyword plan in place to reach your target market and increase your brand awareness?

Switch the light on and find your target market - what age group and gender are you currently reaching? Is this who you want to reach? How can you change that? Do you know which keywords will alure your target market when running an advertising campaign? Learn which online tools to use to engage with your customers. Find out what they want. Find out what your competition is giving them that you are not. Get your digital strategy in place or be prepared to be left behind in an ever changing world of marketing opportunities.

"Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing."

Jeff Foster - Co-founder and CEO at Tomoson